Established since 2009, NFP wholesales its fashion collection to boutiques across the UK and beyond. Designed and made in the UK, the independent fashion label has a thing for indulgent colours, playful prints and humorous graphics.


Download Children's 2018 Brochure >>>

Download Wholesale Order Form >>>

Our Vision and Values

We want to show the world that you can create a strong, independent brand while championing your values. Our products are currently sold via www.notforponies.com and in a selection of hand-picked boutiques who share our passion for quality, quirky clothing.

  • We champion creativity and innovation
  • Our brand is fun and fabulous
  • We are friendly and flexible
  • We champion positivity and happiness
  • We are proud to be independent and British

Our textiles and techniques

Quality, fit and durability are important to us. Our collections are hand crafted using the finest materials, which are soft on the skin and made to last. All our T shirts are made from super soft 100% cotton (barring sport grey, which is 90% cotton and 10% polyester). Our sweatshirts are made from cotton mix fabric, ensuring they look wonderful, wash after wash.

Most of our motifs are crafted using traditional applique techniques - this makes them more tactile than plain old prints.

What are we loved for?

NFP is loved for it’s fun, playful, slightly kooky style. We dare to be a little different with innovation at the heart of our creative design process. Customers love our cute creatures and offbeat motifs, with pugs, unicorns and woodland animals being among some of our best sellers.


Why stock Not For Ponies?

Unlike mainstream brands, you won’t find Not For Ponies in every single store across the country, and we select our stockists carefully, ensuring we are not placed with any of your competitors. Our clothing collection looks fabulous in-store and online too.

We will supply high res photos, banners and product descriptions for your website and social media.

All items are made to order, which allows us to provide a bespoke design service. If you would like one of our designs on a different colour or garment style, we are happy to help. If ethical clothing is more your thing, we can create the collection using organic and fairtrade cotton. Or, if you want a completely bespoke design, exclusive to your store, we can arrange that too.

Please note: Additional fees apply to bespoke / custom / organic orders.


Ordering and Delivery

To place a wholesale order, please download the order form below and return it to sales@notforponies.com.

Delivery is £8.99, or free on orders over £200.

Please allow 7 working days from cleared payment for delivery.